This was news to me. I have never seen this before although the post on the website below was earlier this summer. It looks like a poor man's IC7300 and covers the same range but at QRP power levels. It is an Italian transceiver. Personally I prefer the ICOM. I have no idea about price. It looks like a "back shed job" to me.
See http://www.cqdx.ru/ham/qro-qrp/qrp-hf-transceiver-with-touch-screen/ .
On the same website are details of the Sun SDR-MB1 assembled prototype, which is another rig I have never heard about! There is a video of this at https://youtu.be/SIfvVUw0774 . This rig looks more professional and the YouTube link quotes a price of $5500. This was 3 months ago.